Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Investigaciones Europeas de Dirección y Economía de … 13 (2007) 2, pp. 131-143
This paper aims to present an in-depth study of key drivers influencing teleshopping behaviour. For this purpose, we put forward a set of hypotheses regarding the influence of demographics, television media exposure, teleshopping genre exposure and attitude towards teleshopping in teleshopping...