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hoc bibliometric analysis. Bibliometrics is enriching because it sheds light on the number of documents, citations …
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Piketty sugiere que la distribución de la riqueza es cada vez menos igualitaria, y propone un impuesto mundial al capital para enfrentar el problema; Phelps afirma que los gobiernos y la cultura están marchitando la iniciativa privada; y el conjunto de ensayos publicados por Teulings y Baldwin se...
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The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...
Persistent link: https://www.econbiz.de/10014494437
This document provides a bibliometric analysis of the current state of the brand equity research by mapping the research landscape to identify more productive authors and countries over time, analysis of publications, cooperation between authors, co-appointments, co-occurrences of keywords;...
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find out what motivates consumers to accept and use it as a purchase channel. This work therefore aims to analyse the main …
Persistent link: https://www.econbiz.de/10010280370