Tendencias de investigación en branding enfocadas al adulto mayor: Análisis bibliométrico y revisión sistemática de la literatura
Alternative title: | Trends in branding research focused on the elderly |
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Year of publication: |
2022
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Authors: | López Rodríguez, Campo Elías ; Sandoval Escobar, Marithza Cecilia |
Published in: |
Revista de Métodos Cuantitativos para la Economía y la Empresa. - ISSN 1886-516X. - Vol. 34.2022, p. 305-327
|
Publisher: |
Sevilla : Universidad Pablo de Olavide |
Subject: | branding | bibliometrics | brand image | brand equity | consumer | olderadults |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | Spanish |
Other identifiers: | 10.46661/revmetodoscuanteconempresa.6100 [DOI] 1831773422 [GVK] hdl:10419/286292 [Handle] |
Classification: | M31 - Marketing ; m70 |
Source: |
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López Rodríguez, Campo Elías, (2022)
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Mathew, Veeva, (2012)
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Marketing mix effects on private labels brand equity
Abril Barrie, Carmen, (2016)
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López Rodríguez, Campo Elías, (2022)
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López Rodríguez, Campo Elías, (2017)
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Low-income consumers' disposition to use automated banking services
Correa, Juan C., (2022)
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