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The relationship between trust, commitment and its effects on brand loyalty

Vargas Rocha, Frederico Rafael; de Esteban Curiel, Javier; … - In: Revista de Métodos Cuantitativos para la Economía y … 29 (2020), pp. 131-151

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …

Persistent link: https://www.econbiz.de/10014494409

Determinants of youth entrepreneurship in Colombia: An analysis from the new institutional economy

Torres M., Marcela; Ramos Ruiz, José Luis; Galvis M., … - In: Revista de Métodos Cuantitativos para la Economía y … 32 (2021), pp. 300-323

The purpose of this article is to determine the factors involved in the entrepreneurship of Colombian young people and to estimate the impact that these determinants have on the probability that a young person decides to be an entrepreneur. For the above, a probabilistic logistic model fed with...

Persistent link: https://www.econbiz.de/10014494438

Influencia de las motivaciones en la desisión de compra y en la lealtad hacia Internet

Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Investigaciones Europeas de Dirección y Economía de … 12 (2006) 3, pp. 195-215

The growing importance of Internet as a complementary alternative to traditional retail outlets make it necessary to find out what motivates consumers to accept and use it as a purchase channel. This work therefore aims to analyse the main motivations for e-shopping and their influence on the...

Persistent link: https://www.econbiz.de/10010280370

Factores determinantes de las influencias familiares en el comportamiento de compra: Un enfoque desde la perspectiva del joven adulto

Bravo Gil, R.; Fraj Andrés, E.; Martínez Salinas, Eva - In: Investigaciones Europeas de Dirección y Economía de … 12 (2006) 2, pp. 91-105

In the present work, we analyse the effects of family communication, publicly versus privately consumption products and degree of consumer expertise on the nature and effects of family influences. Thus, causal relationships between determinants and family influences are studied via multivariate...

Persistent link: https://www.econbiz.de/10010280393

Influencia del perfil sociodemográfico relaciones con el medio y actitud ante la compra a distancia en el comportamiento de compra por television

Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Investigaciones Europeas de Dirección y Economía de … 13 (2007) 2, pp. 131-143

This paper aims to present an in-depth study of key drivers influencing teleshopping behaviour. For this purpose, we put forward a set of hypotheses regarding the influence of demographics, television media exposure, teleshopping genre exposure and attitude towards teleshopping in teleshopping...

Persistent link: https://www.econbiz.de/10010280434

Implicaciones del uso de buscadores en el comportamiento de compra online

Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 3, pp. 69-82

This paper aims to analyze the factors influencing the use of search engines and its impact on e-shopping behaviour. Analysis of the results obtained from a sample of 485 Spanish Eshoppers shows that consumers who value convenience, price reductions and wide assortment as motivations for...

Persistent link: https://www.econbiz.de/10010280502

Comportamiento del consumidor y nostalgia Revisión y análisis bibliométrico sobre retromarketing

Membiela-Pollán, Matías Enrique; Picatoste-Novo, Xose; … - In: Atlantic Review of Economics (ARoEc) 4 (2021) 1, pp. 2-20

Social and individual awareness of aspects related to sustainability has given rise to the appearance of a new style of consumption that is more conscious and focused on the quality and quality of products beyond quantity. In addition, there is a growing trend towards the demand for goods linked...

Persistent link: https://www.econbiz.de/10014468626