Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Investigaciones Europeas de Dirección y Economía de … 12 (2006) 3, pp. 195-215
The growing importance of Internet as a complementary alternative to traditional retail outlets make it necessary to … suggest that convenience is the main reason for using Internet as a shopping channel and that the different utilitarian … traditional channels in exchange for the benefits of Internet shopping. …
