Consumers' preferences for online and offline sweepstakes and contests : the impact of promotion attributes on consumers' entry decisions
Year of publication: |
2005
|
---|---|
Authors: | Teichmann, Maik-Henrik ; Gedenk, Karen ; Knaf, Magdalena |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 1.2005, 2, p. 76-90
|
Subject: | Glücksspiel | Gambling | Internet | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis |
-
How patrons value casino promotional offers : a conjoint study
Legg, Mark, (2020)
-
Teichmann, Maik-Henrik, (2005)
-
Won, Doyeon, (2011)
- More ...
-
Teichmann, Maik-Henrik, (2005)
-
Gewinnbeispiele als Instrument des Direktmarketing
Gedenk, Karen, (2006)
-
Forum - Gewinnspiele im Internet.
Gedenk, Karen, (2001)
- More ...