Similar Search Results

Las marcas en la configuración del sector servicios : una visión en escorzo

Casares Ripol, Javier; Aranda García, Evangelina - In: Información comercial española : ICE : revista de … (2000), pp. 83-94

Persistent link: https://www.econbiz.de/10001545514

Pricing and marketing rules with brand loyalty

Valdés Prieto, Salvador - 2002

Persistent link: https://www.econbiz.de/10001824903

The relationship between trust, commitment and its effects on brand loyalty

Vargas Rocha, Frederico Rafael; de Esteban Curiel, Javier; … - In: Revista de Métodos Cuantitativos para la Economía y … 29 (2020), pp. 131-151

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …

Persistent link: https://www.econbiz.de/10014494409

Management of intangibles in institutions : evaluation of the brand Chamber of Commerce in Spain

Prieto Ballester, Jorge Manuel; Pérez-Calderón, Esteban - In: Oikos : revista de la Escuela de Administración y … 19 (2015) 2, pp. 29-45

Persistent link: https://www.econbiz.de/10011546748

Method to calculate the financial value of the commercial brands : case "Cubita y diseño", brand ownership of the CIMEX Group Companies

González-del Foyo, María Esperanza; Rodríguez- … - 2015

Persistent link: https://www.econbiz.de/10011538094

Determinants of brand choice strategies after a merger/acquisition

Álvarez-González, Paula; Otero-Neira, Carmen - In: Universia business review : revista trimestral de … 43 (2014), pp. 84-103

Persistent link: https://www.econbiz.de/10010442332

Digital presence of brands in Argentina : how should the digital strategy of a brand be managed?

Armelini, María Virginia; Armelini, Guilermo - In: Ciencias económicas : publicación semestral de … 14 (2017) 1, pp. 201-210

Persistent link: https://www.econbiz.de/10011950588

Comportamiento que presenta la generación silenciosa respecto a la moda

Saucedo Soto, Juana María; Hernández Bonilla, Alicia; … - In: Revista internacional administración finanzas : RIAF 10 (2017) 5, pp. 95-103

Persistent link: https://www.econbiz.de/10011790619

Las marcas en el sector de organizaciones no lucrativas : marcos conceptuales emergentes

Laidler-Kylander, Nathalie - In: Información comercial española : ICE : revista de … 872 (2013), pp. 45-58

Persistent link: https://www.econbiz.de/10010222980

Índice de peligro de incendios forestales de largo plazo

Torres Rojo, Juan M.; Magaña Torres, Octavio S.; … - 2006

Persistent link: https://www.econbiz.de/10003329593