Determinantes de la elección de una estrategia de marca tras la fusión/adquisición
Alternative title: | Determinants of brand choice strategies after a merger/acquisition |
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Year of publication: |
2014
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Authors: | Álvarez-González, Paula ; Otero-Neira, Carmen |
Published in: |
Universia business review : revista trimestral de Dirección de Empresas. - Madrid : Universia, ISSN 1698-5117, ZDB-ID 2467586-6. - Vol. 43.2014, p. 84-103
|
Subject: | Integration | Brand | Merger and acquisition |
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