Ruiz, José Ramos; Otero, José Polo; Barcasnegras, … - In: Revista de Métodos Cuantitativos para la Economía y … 25 (2018), pp. 54-71
This research studies the impact that marketing innovation entails for exporting behavior, supported by the panel data … show the existence of a significative, negative impact of marketing innovation on exporting performance for Spanish agro …