with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and … satisfaction, and the effect of the latter on customer loyalty. … benefits perceived by customers, as well as the benefits obtained by the organization in terms of customer loyalty for four …

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …/service expectation X loyalty, trust/service recovery X loyalty and commitment X loyalty constructs presented satisfactory results …