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on if the franchise company does business in the service sector or in retailing. …
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types of retailing activities. As result, we observe the role of confidence benefits as an antecedent of customer …
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In researching hypermarkets it is important to understand the effects of tools such as the retail price promotion on products with or without promotion, the amount spent on them and the profitability of the customers. This study analyses these relationships in a chain of hypermarkets by using...
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