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The paper investigates whether the co-operative format influences the competitive advantages of companies adopting it. To accomplish this, we have carried out an empirical analysis focusing on retail pharmacy companies operating in 10 provinces of central and southern Spain. The results show...
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El objetivo del presente trabajo es presentar las relaciones entre imagen de marca corporativa (CBI), satisfacción y lealtad en el contexto de una Escuela de Negocios de la Argentina. Se proponen y validan tres hipótesis en este estudio: (1) la imagen de marca es un antecedente de la...
Persistent link: https://www.econbiz.de/10010323208
In the global context related to the social and environmental crisis, this article aims to carry out an analysis of the variables that influence the competitiveness of multi-store companies in the Coquimbo Region, Chile, based on the formulation and effective use of a sustainable value...
Persistent link: https://www.econbiz.de/10014494522
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In the global context related to the social and environmental crisis, this article aims to carry out an analysis of the variables that influence the competitiveness of multi-store companies in the Coquimbo Region, Chile, based on the formulation and effective use of a sustainable value...
Persistent link: https://www.econbiz.de/10014451492
The objective of this paper is to present a comprehensive framework of relationships among corporate brand image (CBI), satisfaction, and loyalty. Three hypotheses are proposed and tested in this study: (1) Corporate brand image is antecedent to customer satisfaction, (2) The relationship...
Persistent link: https://www.econbiz.de/10008543808
Many researchers and economists have argued that competitiveness studies conducted by WEF and IMD, show limitations in small-economies, even more when they have different characteristics. The objective of this research is to study the competitiveness of three small-economies: Puerto Rico, Costa...
Persistent link: https://www.econbiz.de/10011984993
The objective of the article is to carry out a review of the subject of composite indicators, especially that related to the methodological process associated with their construction, detailing and discussing the various steps linked to said process, using the construction of the Competitive...
Persistent link: https://www.econbiz.de/10014494523