Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage
Year of publication: |
2007
|
---|---|
Authors: | Chen, Yuxin ; Xie, Jinhong |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 1, p. 52-66
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | cross-market network effect | customer loyalty | competitive advantage | first-mover advantage | two-sided markets | newspaper industry |
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