Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve consumer satisfaction and brand attachment. Thus, the purpose of this study is to explore the effects of consumer satisfaction and emotional brand attachment on brand loyalty....

Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve consumer satisfaction and brand attachment. Thus, the purpose of this study is to explore the effects of consumer satisfaction and emotional brand attachment on brand loyalty....

The purpose of this article was to study the relationship between the level of education, income and job opportunities for families in rural areas in the center of Yucatán, Mexico. For this reason, a conglomerate sample was carried out and its results were analyzed using different economic...

The purpose of this article was to study the relationship between the level of education, income and job opportunities for families in rural areas in the center of Yucatán, Mexico. For this reason, a conglomerate sample was carried out and its results were analyzed using different economic...