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Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
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2
La marca como activo estratégico de la empresa española : posición actual y perspectivas
Cerviño, Julio
;
Durán Herrera, Juan José
- In:
Papeles de economía española
132
(
2012
),
pp. 82-96
Persistent link: https://www.econbiz.de/10009565698
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3
Reputación de universidades
Haldane, John
;
Naval Durán, Concepción
;
Younger, Rupert
; …
-
2015
Persistent link: https://www.econbiz.de/10011479821
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4
Semiótica del consumo : una aproximación a la publicidad desde sus signos
Yalán Dongo, Eduardo
-
2018
-
Primera edición
Persistent link: https://www.econbiz.de/10012031319
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5
Las marcas en el sector de organizaciones no lucrativas : marcos conceptuales emergentes
Laidler-Kylander, Nathalie
- In:
Información comercial española : ICE : revista de …
872
(
2013
),
pp. 45-58
Persistent link: https://www.econbiz.de/10010222980
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