All the areas within the company contact their customers, some directly and others from within the organization. CRM strategies, in conjunction with the R & D area, work on improving products and services to meet customer expectations. But could be missing valuable information of customers...

The management of stakeholders is becoming increasingly important to the corporate sustainability. The engagement of stakeholders gives legitimacy to the company, generating trust and credibility. The enterprises that are seeking sustainability in their activities must know stakeholders, promote...

The current work tests, in the dress sector in the center of the country, a methodology based in the theory of uncertainty and the fuzzy subsets, in order to build laws of possibilities for the retreat of clients only with the subjective opinion given by experts. The contribution of the present...

The current work tests, in the dress sector in the center of the country, a methodology based in the theory of uncertainty and the fuzzy subsets, in order to build laws of possibilities for the retreat of clients only with the subjective opinion given by experts. The contribution of the present...

Spanish Abstract: Una gran parte de las empresas de todo el mundo, y especialmente las PYMES occidentales, están perdiendo mucho dinero, y como consecuencia de ello gran parte de su competitividad potencial, debido a que los costes totales de calidad en que incurren, son inaceptablemente...

The management of stakeholders is becoming increasingly important to the corporate sustainability. The engagement of stakeholders gives legitimacy to the company, generating trust and credibility. The enterprises that are seeking sustainability in their activities must know stakeholders, promote...

El valor del consumidor ha sido un concepto muy estudiado desde hace tiempo por investigadores en las áreas de marketing. La mayoría de estas investigaciones están basadas en supuestos deterministas o aleatorios, al medir magnitudes o eventos que intervienen en el cálculo del valor del...

Cada vez adquiere mayor importancia la gestión de las relaciones con los grupos de interés. La inclusión activa de los grupos de interés da legitimidad a la empresa, generando credibilidad y confianza. Las empresas que buscan la sostenibilidad en sus actividades deben conocer a los grupos de...