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Calidad y satisfacción en el servicio de urgencias hospitalarias: Análisis de un hospital de la zona centro de Portugal
Correia Loureiro, S. M.; Miranda González, F. J. - In: Investigaciones Europeas de Dirección y Economía de … 16 (2010) 2, pp. 27-41
The health service quality has been discussed in several organizations committed with the development of the programs … among the variables quality, satisfaction, image, trust and loyalty (in the perspective of the recommendation and return) in … perceived quality. Patients' satisfaction contributes to the recommendation of the service to the family and friends and to …
Persistent link: https://www.econbiz.de/10010280526
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Intensidad exportadora e interacción entre fortalezas del marketing mix: Un análisis basado en redes neuronales artificiales
Gutiérrez-Villar, Belén; Montero-Simó, María José; … - In: Revista de Métodos Cuantitativos para la Economía y … 18 (2014), pp. 88-111
Among the determining factors in export activity, many studies have high- lighted the relevance of the marketing mix. Generally, the majority of them use a variables analysis to focus on specific strategies, in particular, standardized-adaptations. This paper analyzes if there is an interactive...
Persistent link: https://www.econbiz.de/10011307214
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Las series audiovisuales como herramienta promocional de un destino turístico: El caso de España
Vila, Noelia Araújo; Brea, José Antonio Fráiz - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 8-15
This article collects and analyzes the results of a research project1 that deals with possible synergies between the tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and representatives of those sectors were interviewed. The...
Persistent link: https://www.econbiz.de/10011984966
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La adopción del e-Gobierno en entornos voluntarios
Medina Molina, Cayetano; Rufin Moreno, Ramón; Rey … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 42-52
e-Government development requires a good knowledge of both users' expectations and all the factors that may strength users' adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology (UTAUT)...
Persistent link: https://www.econbiz.de/10011984972
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Comunicación comercial y boca-oído electrónico en sitios web corporativos: Un análisis desde la perspectiva del marketing de relaciones
Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41
Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...
Persistent link: https://www.econbiz.de/10011984974
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Calidad percibida y satisfacción de los espectadores de fútbol
Navarro-García, Antonio; Reyes-García, María Eugenia; … - In: Investigaciones Europeas de Dirección y Economía de … 20 (2014) 2, pp. 87-94
The main objective of this study is to determine the influence of service quality on satisfaction of football … the Spanish First Division, reveal three main conclusions: (i) the quality of service of a football event is determined by … both tangibles - infrastructure - as intangible - quality and delivery of equipment, and management of the board; (ii) the …
Persistent link: https://www.econbiz.de/10011984995
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Interrelaciones de los atributos del producto y las preferencias intransitivas
Veres, Zoltán; Platz, Petra; Tarján, Tamás - In: Investigaciones Europeas de Dirección y Economía de … 20 (2014) 2, pp. 102-108
Consumers are thought to be rational in their choices. But sometimes their choices comprise intransitivities. Current paper presents a mathematically supported experimental study of consumers' intransitive preferences concerning product attributes. We used a personalized experimental design...
Persistent link: https://www.econbiz.de/10011985004
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Gestión del conocimiento y orientación al marketing interno en el desarrollo de ventajas competitivas en el sector hotelero
Ruizalba Robledo, José Luis; Vallespín Arán, María; … - In: Investigaciones Europeas de Dirección y Economía de … 21 (2015) 2, pp. 84-92
Internal marketing orientation (IMO) can be used as a tool for managing employees' knowledge that allows companies to develop a competitive advantage to the extent that generates information, communicates it internally and facilitates to articulate a response to their needs. IMO through proper...
Persistent link: https://www.econbiz.de/10011985006
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Determinantes de la intención de uso de Facebook en el proceso de decisión de compra
Miranda González, Francisco Javier; Rubio Lacoba, Sergio; … - In: Investigaciones Europeas de Dirección y Economía de … 21 (2015) 1, pp. 26-34
This article reports on an online survey conducted with more than 500 Facebook users in Spain and Portugal, in order to identify which are the most important variables on the intention to use this social network to make buying decisions. The results of this study indicate that the intended use...
Persistent link: https://www.econbiz.de/10011985010
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Desarrollo y validación inicial de una escala para evaluar la fidelidad de los consumidores hacia las tiendas
García García, Carmen; Fabero Fernández de Marcos, Marina - In: European Research on Management and Business Economics … 22 (2016) 2, pp. 94-100
Se ha desarrollado una escala para medir la fidelidad de los consumidores hacia las tiendas. Se analizó su validez de contenido mediante 2 muestras de jueces expertos y consumidores. La escala depurada se aplicó a una muestra de 221 consumidores. El análisis factorial exploratorio muestra que...
Persistent link: https://www.econbiz.de/10012115905