Spanish Abstract: Es indudable que las empresas sustentables están de boga; sin embargo, no es una moda, es una tendencia. En este marco y ante la ola “verde”, es común que muchas empresas, sobre todo las franquicias mexicanas quieran sumarse a este esfuerzo; motivo por el cual, no es raro...

After a brief historic, economic and cultural contextualization of China as a country of special interest for foreigner investors (Section 1) and a brief presentation of the importance of cultural factors in Business Management, especially in international and global companies (Section 2), the...

Nowadays management models are rather engaged to brightness of ideas than to systematic performance processes. Nevertheless, even having strong, innovative, perfectly efficacious formulas, their practical application can but to fail. The approach of organization as a dynamic influence flow...

The widespread implementation of the Internet, with its various methods of distributing news and promoting and generating debate, has led to very fast growth in systems for participating in decision-making processes for all sorts of people in all sorts of organisations. The handling of...

El objetivo es analizar la orientación motivacional que impulsa al empresario a la internacionalización y sus preferencias informativas. Los empresarios, en función de su orientación, se clasifican en promoción y prevención. Los primeros desarrollan la internacionalización guiados por una...