Miranda González, Francisco Javier; Rubio Lacoba, Sergio; … - In: Investigaciones Europeas de Dirección y Economía de … 21 (2015) 1, pp. 26-34
This article reports on an online survey conducted with more than 500 Facebook users in Spain and Portugal, in order to … results of this study indicate that the intended use of Facebook in purchasing decisions are influenced by their perceived … usefulness, social influence and attitude toward Facebook, while the perceived ease of use has no direct influence on these …
