Vinculación emocional hacia la marca y marketing digital como estrategia de éxito en tiempos de Covid-19
Verónica Baena Graciá
| Year of publication: |
2022
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|---|---|
| Authors: | Baena, Verónica |
| Published in: |
Revista de marketing y publicidad : revista semestral. - Madrid : Centro de Estudios Financieros, ISSN 2792-405X, ZDB-ID 3122839-2. - 2022/2023, 6, p. 35-56
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| Subject: | brand love | online marketing | website | Facebook | Instagram | Twitter | covid-19 |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Spanish |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.51302/marketing.2022.3497 [DOI] hdl:11159/631478 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014388907