This article reports on an online survey conducted with more than 500 Facebook users in Spain and Portugal, in order to identify which are the most important variables on the intention to use this social network to make buying decisions. The results of this study indicate that the intended use...

This article reports on an online survey conducted with more than 500 Facebook users in Spain and Portugal, in order to identify which are the most important variables on the intention to use this social network to make buying decisions. The results of this study indicate that the intended use...

The present study advances in the research about identification of entrepreneurial opportunities, by analyzing the moderating effect that social network's size and strength may have on the relationship of prior knowledge and alertness with opportunity identification. We draw on a sample made up...

In this paper we analyze the effect of the cultural values, the social networks and the public programs of support of entrepreneurship. The results show that it individuals with cultural values of security and universalism -mixed- tend to successfully complete the creation of business. By...