the periphery of the state capital of Puebla, Mexico. We study theguidelines that have developed around the marketing as a … marketing tools in selling practices carried out by small groups of producers of honey, withthe implementation of factor … arewilling to buy and pay. The orientation of marketing that is focused primarily applied to theproduction phase, to ensure the …

is a tendency towardsoptimization. Agribusiness is part of this new tendency. “Tercerización” is more known for … agribusiness corporations,however during research, it was determined that other companies, such as accounting offices …

The major issues in agribusiness have to deal with the industrialization of primary agriculturalproduction and the high …. Finally, allsectors of agribusiness and the industrialized and globalized economy seem to have forgottenabout the effects of …

and rustic their honey. It has caused that intermediaries joint the honey and sellmainly to the United States marketing. A … marketing research was conducted in which 150questionnaires were applied to a same families, after this a data base was done by …

FrequencyAnalysis. Official sources were consulted for information as well as cooperatives, integratingand marketing of beans. The …