Spanish Abstract: Este artículo es producto de la revisión bibliográfica sobre la utilización de las Tecnologías de la Información y Comunicaciones (TIC's) y su nivel de aplicación en la industria colombiana a través del análisis de algunos estudios existentes. Para esto se parte de...

Modern information technologies (it) can increase the digital divide between countries. Using information theory this article distinguishes between semantic and pragmatic information showing how it can increase or decrease the digital divide. Semantic information (like email) interacts primarily...

Spanish Abstract: El comercio electrónico ha cobrado importancia en el mundo empresarial. Las ventas efectuadas por esta vía han crecido exponencialmente y cada vez son más las empresas que lo utilizan como estrategia comercial, puesto que ello supone resultados favorables en sus ingresos. Su...

e-Government development requires a good knowledge of both users' expectations and all the factors that may strength users' adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology (UTAUT)...

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

e-Government development requires a good knowledge of both users’ expectations and all the factors that may strength users’ adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology...

This article analyzes various elements that influence customer buying behaviour of online supermarket. These elements are related to both website aesthetic aspects, as with the processes taking place at the time of purchase. From this analysis, we study the different groups of consumers with...

This article analyzes various elements that influence customer buying behaviour of online supermarket. These elements are related to both website aesthetic aspects, as with the processes taking place at the time of purchase. From this analysis, we study the different groups of consumers with...

Spanish Abstract: La empresa comercializadora vende productos de primera necesidad ubicada en Almoloya de Juárez tiene como finalidad incrementar las ventas de sus productos, con un plan de marketing. Las variables económicas que afectan al consumo son la inflación y el poder adquisitivo,...