Achieving economic benefits from satisfying the needs of customers is and will be the main objective of any company in the sense of being an organization that seeks to create value. In the current environment it seems almost impossible to satisfy the needs of the clients and the difficulty of...

Modern information technologies (it) can increase the digital divide between countries. Using information theory this article distinguishes between semantic and pragmatic information showing how it can increase or decrease the digital divide. Semantic information (like email) interacts primarily...

Spanish Abstract: Este artículo es producto de la revisión bibliográfica sobre la utilización de las Tecnologías de la Información y Comunicaciones (TIC's) y su nivel de aplicación en la industria colombiana a través del análisis de algunos estudios existentes. Para esto se parte de...

Spanish Abstract: El comercio electrónico ha cobrado importancia en el mundo empresarial. Las ventas efectuadas por esta vía han crecido exponencialmente y cada vez son más las empresas que lo utilizan como estrategia comercial, puesto que ello supone resultados favorables en sus ingresos. Su...

e-Government development requires a good knowledge of both users' expectations and all the factors that may strength users' adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology (UTAUT)...

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

e-Government development requires a good knowledge of both users’ expectations and all the factors that may strength users’ adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology...

Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the...

This article analyzes various elements that influence customer buying behaviour of online supermarket. These elements are related to both website aesthetic aspects, as with the processes taking place at the time of purchase. From this analysis, we study the different groups of consumers with...