Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

Este estudio analiza el vínculo entre las autoevaluaciones básicas (AEB), la importancia de la tarea y el compromiso afectivo (CA). El modelo fue contrastado en una muestra de empleados de pymes intensivas en conocimiento en España. Los resultados apoyan un modelo de mediación parcial en el...

Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...

Based on the theory of personality BIS / BAS (Carver and White, 1994) and the motivational theory of Self-determination theory (Gagné and Deci, 2005), studied the relationship between both models in order to identify profiles that allow us to understand the characteristics and motivational...