Among the determining factors in export activity, many studies have high- lighted the relevance of the marketing mix. Generally, the majority of them use a variables analysis to focus on specific strategies, in particular, standardized-adaptations. This paper analyzes if there is an interactive...

The present research was made in the producer's organization named Fishing and Aquacultureproduction of goods and aquaculture services of the High Rivera S.C. of R.L. in Palizada,Campeche, Mexico; This research aimed to determine the profitability of the investmentproject of mojarra castarrica...

Among the determining factors in export activity, many studies have high- lighted the relevance of the marketing mix. Generally, the majority of them use a variables analysis to focus on specific strategies, in particular, standardized-adaptations. This paper analyzes if there is an interactive...