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The relationship between trust, commitment and its effects on brand loyalty
Vargas Rocha, Frederico Rafael; de Esteban Curiel, Javier; … - In: Revista de Métodos Cuantitativos para la Economía y … 29 (2020), pp. 131-151
This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …/service expectation X loyalty, trust/service recovery X loyalty and commitment X loyalty constructs presented satisfactory results …
Persistent link: https://www.econbiz.de/10014494409
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The relationship between trust, commitment and its effects on brand loyalty
Vargas Rocha, Frederico Rafael; Esteban Curiel, Javier de; … - In: Revista de métodos cuantitativos para la economía y … 29 (2020), pp. 131-151
This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …/service expectation X loyalty, trust/service recovery X loyalty and commitment X loyalty constructs presented satisfactory results …
Persistent link: https://www.econbiz.de/10012260087
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The effect of satisfaction and brand attachment on consumer loyalty: Application of the PLS-SEM technique
Boubker, Omar; Aatar, Abdellah - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-18
Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve … and emotional brand attachment on brand loyalty. For this purpose, we adopted the partial least squares structural … emotional brand attachment. This study suggests marketing solutions facilitating consumer brand loyalty policy, especially in …
Persistent link: https://www.econbiz.de/10014494532
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The effect of satisfaction and brand attachment on consumer loyalty : application of the PLS-SEM technique
Boubker, Omar; Aatar, Abdellah - In: Revista de métodos cuantitativos para la economía y … 36 (2023), pp. 1-18
Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve … and emotional brand attachment on brand loyalty. For this purpose, we adopted the partial least squares structural … emotional brand attachment. This study suggests marketing solutions facilitating consumer brand loyalty policy, especially in …
Persistent link: https://www.econbiz.de/10014451828
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Intensidad exportadora e interacción entre fortalezas del marketing mix: Un análisis basado en redes neuronales artificiales
Gutiérrez-Villar, Belén; Montero-Simó, María José; … - In: Revista de Métodos Cuantitativos para la Economía y … 18 (2014), pp. 88-111
Among the determining factors in export activity, many studies have high- lighted the relevance of the marketing mix. Generally, the majority of them use a variables analysis to focus on specific strategies, in particular, standardized-adaptations. This paper analyzes if there is an interactive...
Persistent link: https://www.econbiz.de/10011307214
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Las series audiovisuales como herramienta promocional de un destino turístico: El caso de España
Vila, Noelia Araújo; Brea, José Antonio Fráiz - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 8-15
This article collects and analyzes the results of a research project1 that deals with possible synergies between the tourism sector and the audiovisual sector in Spain. Through the qualitative technique of in-depth interview, experts and representatives of those sectors were interviewed. The...
Persistent link: https://www.econbiz.de/10011984966
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La adopción del e-Gobierno en entornos voluntarios
Medina Molina, Cayetano; Rufin Moreno, Ramón; Rey … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 42-52
e-Government development requires a good knowledge of both users' expectations and all the factors that may strength users' adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology (UTAUT)...
Persistent link: https://www.econbiz.de/10011984972
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Comunicación comercial y boca-oído electrónico en sitios web corporativos: Un análisis desde la perspectiva del marketing de relaciones
Belanche Gracia, Daniel; Casaló Ariño, Luis V.; … - In: Investigaciones Europeas de Dirección y Economía de … 19 (2013) 1, pp. 31-41
Due to the continuous growing of information exchange in the Internet, commercial web sites have started to include online tools to allow consumer interaction in them. Thus, when visiting these commercial web sites, consumers may consider not only e-retailer information (marketing communication)...
Persistent link: https://www.econbiz.de/10011984974
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Calidad percibida y satisfacción de los espectadores de fútbol
Navarro-García, Antonio; Reyes-García, María Eugenia; … - In: Investigaciones Europeas de Dirección y Economía de … 20 (2014) 2, pp. 87-94
The main objective of this study is to determine the influence of service quality on satisfaction of football spectators, looking scarcely investigated in the literature. The results, from a sample of 700 spectators at a football club of the Spanish First Division, reveal three main conclusions:...
Persistent link: https://www.econbiz.de/10011984995
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Interrelaciones de los atributos del producto y las preferencias intransitivas
Veres, Zoltán; Platz, Petra; Tarján, Tamás - In: Investigaciones Europeas de Dirección y Economía de … 20 (2014) 2, pp. 102-108
Consumers are thought to be rational in their choices. But sometimes their choices comprise intransitivities. Current paper presents a mathematically supported experimental study of consumers' intransitive preferences concerning product attributes. We used a personalized experimental design...
Persistent link: https://www.econbiz.de/10011985004