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Análisis del efecto inmediato y diferido de la orientación al mercado sobre los resultados organizacionales. Un estudio longitudinal
Cauzo Bottala, Lourdes; Cossío Silva, Francisco José - In: Investigaciones Europeas de Dirección y Economía de … 18 (2012) 3, pp. 228-236
The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative...
Persistent link: https://www.econbiz.de/10011954045
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Análisis del efecto inmediato y diferido de la orientación al mercado sobre los resultados organizacionales : un estudio longitudinal
Cauzo Bottala, Lourdes; Cossío Silva, Francisco José - In: Investigaciones europeas de Dirección y Economía de … 18 (2012) 3, pp. 228-236
The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative...
Persistent link: https://www.econbiz.de/10009675806
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Análisis del efecto inmediato y diferido de la orientación al mercado sobre los resultados organizacionales : un estudio longitudinal
Cauzo Bottala, Lourdes; Cossío Silva, Francisco José - In: Investigaciones europeas de Dirección y Economía de … 18 (2012) 3, pp. 228-236
The aim of this work focuses on analyzing the effect, both immediate and delayed, of Market Orientation (MO) on organizational outcomes. A longitudinal study has been done over a time horizon of 3 years in the Spanish financial sector. Regarding the methodology, we have developed a qualitative...
Persistent link: https://www.econbiz.de/10010058663
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La importancia de la ética en la venta desde el punto de vista del consumidor
Revilla Camacho, M. A.; Gallego Águeda, M. A. - In: Investigaciones Europeas de Dirección y Economía de … 13 (2007) 1, pp. 209-230
This paper focuses on the study of ethics in personal selling. The aim of this article is to know the importance of ethics in personal selling for consumers. After carrying out a revision of the previous academic research, we outline a relational model. This model is going to be tested in...
Persistent link: https://www.econbiz.de/10010280425
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La importancia de la ética en la venta desde el punto de vista del consumidor
Revilla Camacho, M. A.; Gallego Águeda, M. A. - In: Investigaciones europeas de Dirección y Economía de … 13 (2007) 1, pp. 209-230
This paper focuses on the study of ethics in personal selling. The aim of this article is to know the importance of ethics in personal selling for consumers. After carrying out a revision of the previous academic research, we outline a relational model. This model is going to be tested in...
Persistent link: https://www.econbiz.de/10009160181
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La importancia de la ética en la venta desde el punto de vista del consumidor
Revilla Camacho, M. A.; Gallego Águeda, M. A. - In: Investigaciones europeas de Dirección y Economía de … 13 (2007) 1, pp. 209-230
This paper focuses on the study of ethics in personal selling. The aim of this article is to know the importance of ethics in personal selling for consumers. After carrying out a revision of the previous academic research, we outline a relational model. This model is going to be tested in...
Persistent link: https://www.econbiz.de/10009958200