The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...

The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...

El trabajo doméstico remunerado ha sido tradicionalmente en América Latina una importante fuente de ocupación para las mujeres, principalmente para aquellas provenientes de hogares pobres, indígenas y afrodescendientes y de sectores rurales, en un entrecruzamiento de desigualdades de...