Ruiz Molina, M. E.; Gil Saura, Irene; Berenguer … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 95-108
with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and … satisfaction, and the effect of the latter on customer loyalty. … benefits perceived by customers, as well as the benefits obtained by the organization in terms of customer loyalty for four …
