John, Annie; Mathew, Jain; Nair, Sridevi - In: Revista de métodos cuantitativos para la economía y … 37 (2024), pp. 1-10
Impulse Buying and the drivers of similar consumer behaviours have captured the interest of researchers for quite some time now. The construct was first explored in the context of offline or brick and mortar stores. However, with the growing popularity of online retail stores has led to the...
