López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de Métodos Cuantitativos para la Economía y … 34 (2022), pp. 305-327
, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the … results show that there is a recent interest in research on the study of branding and related topics of consumer analysis of … segmentation, and senior consumer behavior. Regarding brand image, the most characteristic aspects of the studies are related to …