//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"spa"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketer perceptions of client...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
6
Werbung
6
advertising
4
1965-2015
1
Advertising campaigns
1
Advertising industry
1
Anzeigenwerbung
1
Brand name products
1
Computer network resources
1
Corporate image
1
Costa Rica
1
Design
1
Geschichte
1
Geschichte 1950-2015
1
History
1
Industrial design coordination
1
Internet
1
Marketing
1
Pictorial works
1
Product design
1
Produktgestaltung
1
Spain
1
Spanien
1
Theorie
1
Theory
1
Venezuela
1
Web sites
1
Werbegraphik
1
Werbewirtschaft
1
Wirtschaftssprachwörterbücher englisch französisch spanisch italienisch niederlandisch portugiesisch schwedisch
1
brand
1
branding
1
communication
1
competition
1
corporate social responsibility
1
digitization
1
education
1
female body
1
gender stereotypes
1
public relations
1
more ...
less ...
Online availability
All
Free
4
Undetermined
1
Type of publication
All
Book / Working Paper
6
Article
5
Journal
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatzsammlung
1
Bibliographie
1
Bildband
1
Dictionary (multilingual)
1
Wörterbuch
1
more ...
less ...
Language
All
Spanish
English
11,204
Undetermined
2,686
German
2,187
French
71
Russian
25
Swedish
18
Italian
10
Dutch
10
Polish
9
Danish
6
Finnish
6
Portuguese
6
Lithuanian
5
Romanian
5
Norwegian
3
Serbian
3
Bulgarian
2
Croatian
2
Hungarian
2
Afrikaans
1
Arabic
1
Czech
1
Indonesian
1
Multiple languages
1
Albanian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Cooper, Alan
1
Fallas Araya, Víctor Hugo
1
Gonzálvez Vallés, Juan Enrique
1
Hinojo González, Pedro
1
Martín Critikian, Davinia
1
Montañés García, Fernando
1
Navarro Güere, Héctor
1
Navarro Sotillo, Próspero
1
Ordóñez de Haro, José M.
1
Siller, Carmen Bermejo
1
Sueiro Graña, Tania
1
Tobías Peña, Lara
1
Vallejo Gil, Cristina
1
Vargas Delgado, José Jesús
1
Viñarás Abad, Mónica
1
more ...
less ...
Institution
All
Account Planning Group
1
Asociación Española de Anunciantes
1
Centro de Estudios Financieros <Madrid u.a.>
1
International Chamber of Commerce
1
Published in...
All
Redmarka : revista de marketing aplicado
2
Cuadernos de la Escuela de Periodismo
1
Información comercial española : ICE : revista de economía
1
Investigaciones económicas
1
Revista de marketing y publicidad : revista semestral
1
The International Chamber of Commerce documents
1
Source
All
ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Una historia de la publicidad y el consumidor en España : 50 aniversario anunciantes, 1965 - 2015 ; comunicar para crear valor
Montañés García, Fernando
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011348025
Saved in:
2
Efectos de la publicidad estratégica en una industria con productos diferenciados
Ordóñez de Haro, José M.
- In:
Investigaciones económicas
17
(
1993
)
3
,
pp. 527-549
Persistent link: https://www.econbiz.de/10001161268
Saved in:
3
Revista de marketing y publicidad : revista semestral
Centro de Estudios Financieros <Madrid u.a.>
-
Madrid : Centro de Estudios Financieros
-
Núm. 1 (febrero 2019)-
Persistent link: https://www.econbiz.de/10013260275
Saved in:
4
Teoría general publicitaria
Fallas Araya, Víctor Hugo
-
2015
Persistent link: https://www.econbiz.de/10011861083
Saved in:
5
Retrobranding , el futuro de las marcas que valoran el pasado
Sueiro Graña, Tania
- In:
Redmarka : revista de marketing aplicado
25
(
2021
)
2
,
pp. 80-97
Persistent link: https://www.econbiz.de/10013330738
Saved in:
6
Opinions about Corporate Social Responsibility among students of
Advertising
and Public Relations
Martín Critikian, Davinia
;
Gonzálvez Vallés, Juan Enrique
- In:
Redmarka : revista de marketing aplicado
26
(
2022
)
2
,
pp. 78-96
Persistent link: https://www.econbiz.de/10013498848
Saved in:
7
La utilización del cuerpo femenino como herramienta publicitaria para generar impacto
Siller, Carmen Bermejo
- In:
Revista de marketing y publicidad : revista semestral
(
2023/2024
)
8
,
pp. 41-68
Persistent link: https://www.econbiz.de/10014426617
Saved in:
8
El carácter disruptivo de la publicidad online y su impacto sobre la competencia
Tobías Peña, Lara
;
Vallejo Gil, Cristina
;
Hinojo …
- In:
Información comercial española : ICE : revista de …
925
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10013357434
Saved in:
9
WWW identidad corporativa
Navarro Güere, Héctor
-
2003
Persistent link: https://www.econbiz.de/10004928731
Saved in:
10
How to plan
advertising
<span.>
Cooper, Alan
(
contributor
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10008815756
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->