Marketer perceptions of client-agency co-creation : exploring the levels of partnership collaboration
Year of publication: |
2021
|
---|---|
Authors: | Calderwood, Richard ; Koslow, Scott ; Sasser, Sheila L. |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 3, p. 309-319
|
Subject: | client-agency relationships | Werbung | Advertising |
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