This paper aims to analyse the underlying factors of varied behaviour shown in the store set of purchase of households during a time period (temporal variation). In order to examine whether there are differences between households with and without shopping varied behaviour, a Bayesian Separate...

Spanish Abstract: El objetivo de la investigación es determinar la relación entre el proceso de marketing y la mejora de los atributos de calidad del producto o servicio de las empresas manufactureras en el Municipio de Puebla, México. La investigación aporta al conocimiento teórico al...

The main objective of this study is to determine the influence of service quality on satisfaction of football spectators, looking scarcely investigated in the literature. The results, from a sample of 700 spectators at a football club of the Spanish First Division, reveal three main conclusions:...

The main objective of this study is to determine the influence of service quality on satisfaction of football spectators, looking scarcely investigated in the literature. The results, from a sample of 700 spectators at a football club of the Spanish First Division, reveal three main conclusions:...

This paper is focused on relationship selling as a new approach on sales, which emerges mainly as a consequence of the deep and major changes related to the business world. Thus, when using personal selling, a greater attention is being put on the methods based on relationships, unlike what...

El trabajo doméstico remunerado ha sido tradicionalmente en América Latina una importante fuente de ocupación para las mujeres, principalmente para aquellas provenientes de hogares pobres, indígenas y afrodescendientes y de sectores rurales, en un entrecruzamiento de desigualdades de...