Customer Attitude from Social Media, Customer Satisfaction Index, and Firm Value
Year of publication: |
2018
|
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Authors: | Chung, Sunghun |
Other Persons: | Shin, Donghyuk (contributor) ; Animesh, Animesh (contributor) ; Han, Kunsoo (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Unternehmenswert | Firm value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (19 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 12, 2017 erstellt |
Classification: | M31 - Marketing ; L15 - Information and Product Quality; Standardization and Compatibility ; C33 - Models with Panel Data |
Source: | ECONIS - Online Catalogue of the ZBW |
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