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Pricing and marketing rules with brand loyalty

Valdés Prieto, Salvador - 2002

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Las marcas en la configuración del sector servicios : una visión en escorzo

Casares Ripol, Javier; Aranda García, Evangelina - In: Información comercial española : ICE : revista de … (2000), pp. 83-94

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The relationship between trust, commitment and its effects on brand loyalty

Vargas Rocha, Frederico Rafael; de Esteban Curiel, Javier; … - In: Revista de Métodos Cuantitativos para la Economía y … 29 (2020), pp. 131-151

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …

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Índice de peligro de incendios forestales de largo plazo

Torres Rojo, Juan M.; Magaña Torres, Octavio S.; … - 2006

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Management of intangibles in institutions : evaluation of the brand Chamber of Commerce in Spain

Prieto Ballester, Jorge Manuel; Pérez-Calderón, Esteban - In: Oikos : revista de la Escuela de Administración y … 19 (2015) 2, pp. 29-45

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Method to calculate the financial value of the commercial brands : case "Cubita y diseño", brand ownership of the CIMEX Group Companies

González-del Foyo, María Esperanza; Rodríguez- … - 2015

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Las marcas en el sector de organizaciones no lucrativas : marcos conceptuales emergentes

Laidler-Kylander, Nathalie - In: Información comercial española : ICE : revista de … 872 (2013), pp. 45-58

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The relationship between trust, commitment and its effects on brand loyalty

Vargas Rocha, Frederico Rafael; Esteban Curiel, Javier de; … - In: Revista de métodos cuantitativos para la economía y … 29 (2020), pp. 131-151

This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …

Persistent link: https://www.econbiz.de/10012260087

Digital presence of brands in Argentina : how should the digital strategy of a brand be managed?

Armelini, María Virginia; Armelini, Guilermo - In: Ciencias económicas : publicación semestral de … 14 (2017) 1, pp. 201-210

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Determinants of brand choice strategies after a merger/acquisition

Álvarez-González, Paula; Otero-Neira, Carmen - In: Universia business review : revista trimestral de … 43 (2014), pp. 84-103

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