A comparative analysis between three measurement models (with formative, reflective, and antecedents approach) has been conducted to measure the dimensions of the teaching service quality. Previously valid and reliable instruments have been designed to measure the service quality and related...

A comparative analysis between three measurement models (with formative, reflective, and antecedents approach) has been conducted to measure the dimensions of the teaching service quality. Previously valid and reliable instruments have been designed to measure the service quality and related...

Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve consumer satisfaction and brand attachment. Thus, the purpose of this study is to explore the effects of consumer satisfaction and emotional brand attachment on brand loyalty....

Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve consumer satisfaction and brand attachment. Thus, the purpose of this study is to explore the effects of consumer satisfaction and emotional brand attachment on brand loyalty....

El objetivo del presente trabajo es presentar las relaciones entre imagen de marca corporativa (CBI), satisfacción y lealtad en el contexto de una Escuela de Negocios de la Argentina. Se proponen y validan tres hipótesis en este estudio: (1) la imagen de marca es un antecedente de la...

The main objective of this study is to determine the influence of service quality on satisfaction of football spectators, looking scarcely investigated in the literature. The results, from a sample of 700 spectators at a football club of the Spanish First Division, reveal three main conclusions:...

The main objective of this study is to determine the influence of service quality on satisfaction of football spectators, looking scarcely investigated in the literature. The results, from a sample of 700 spectators at a football club of the Spanish First Division, reveal three main conclusions:...

The objective of this paper is to present a comprehensive framework of relationships among corporate brand image (CBI), satisfaction, and loyalty. Three hypotheses are proposed and tested in this study: (1) Corporate brand image is antecedent to customer satisfaction, (2) The relationship...