Showing 81 - 90 of 350
e-Government development requires a good knowledge of both users' expectations and all the factors that may strength users' adoption of the technology. Chan et al. (2010) proposed several variables that could act as antecedents of the Unified Theory of Acceptance and Use of Technology (UTAUT)...
Persistent link: https://www.econbiz.de/10011984972
The main objective of this study is to determine the influence of service quality on satisfaction of football spectators, looking scarcely investigated in the literature. The results, from a sample of 700 spectators at a football club of the Spanish First Division, reveal three main conclusions:...
Persistent link: https://www.econbiz.de/10011984995
Consumers are thought to be rational in their choices. But sometimes their choices comprise intransitivities. Current paper presents a mathematically supported experimental study of consumers' intransitive preferences concerning product attributes. We used a personalized experimental design...
Persistent link: https://www.econbiz.de/10011985004
Internal marketing orientation (IMO) can be used as a tool for managing employees' knowledge that allows companies to develop a competitive advantage to the extent that generates information, communicates it internally and facilitates to articulate a response to their needs. IMO through proper...
Persistent link: https://www.econbiz.de/10011985006
The current work tests, in the dress sector in the center of the country, a methodology based in the theory of uncertainty and the fuzzy subsets, in order to build laws of possibilities for the retreat of clients only with the subjective opinion given by experts. The contribution of the present...
Persistent link: https://www.econbiz.de/10011787595
The purpose of this study is to show marketing practitioners how to use econometric models to assess the effect of marketing actions. We use a database that includes the four competitors of a personal care product in Colombia with limited information for a period of six years. The study...
Persistent link: https://www.econbiz.de/10011787599
Se ha desarrollado una escala para medir la fidelidad de los consumidores hacia las tiendas. Se analizó su validez de contenido mediante 2 muestras de jueces expertos y consumidores. La escala depurada se aplicó a una muestra de 221 consumidores. El análisis factorial exploratorio muestra que...
Persistent link: https://www.econbiz.de/10012115905
We present an investigation into two parts to assess the quality of the competitive internet websites of selected industries in the Basque Country. The ad hoc methodology developed for this research can be applied to other regional areas. Competitiveness is defined according to two measurable...
Persistent link: https://www.econbiz.de/10011536973
Doctoral dissertations provide a relevant contribution in a field. The general purpose of the dissertation research is to demonstrate research competence and to add something of value to the body of knowledge. This study provides an overview of marketing research in Spain through doctoral...
Persistent link: https://www.econbiz.de/10010280508
In recent years researchers have shown a growing interest in vertical interorganisational relations, above all in the Supply Chain. The absence of previous reviews of the literature on this topic, which would allow us to establish the key issues in Supply Chain Management, led us to analyse the...
Persistent link: https://www.econbiz.de/10010280517