Extent: | 1 Online-Ressource (6 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Business, Management & Social Sciences (IJBMSS), Vol. II, Issue 12 (II), August 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 10, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2508114 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising ; M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014141645