The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...

The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...

Quinoa, a seed esteemed for its nutritional properties and deeply rooted historical significance in the southern highlands of Bolivia for over 6,000 years, has witnessed a transformation in its current landscape. Despite having been the world's primary producer of this grain in the past, Bolivia...

In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the use of technological resources in the development of the market strategy, as well as in the commercialization and communication of the organization. This article aims to carry...

In recent years, the rise of ICT has resulted in the dimension that digital marketing currently has, understood as the use of technological resources in the development of the market strategy, as well as in the commercialization and communication of the organization. This article aims to carry...