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El liderazgo como eje dinamizador de la equidad social
Agudelo Orrego, Beatriz Eugenia; Vásquez Arana, Leopoldo - In: Revista internacional administración finanzas : RIAF 7 (2014) 4, pp. 107-126
Persistent link: https://www.econbiz.de/10010208865
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Tendencias de investigación en branding enfocadas al adulto mayor: Análisis bibliométrico y revisión sistemática de la literatura
López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de Métodos Cuantitativos para la Economía y … 34 (2022), pp. 305-327
The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...
Persistent link: https://www.econbiz.de/10014494437
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Un análisis bibliométrico del brand equity 1991-2018
Neme-Chaves, Samir Ricardo; Rodríguez-González, … - In: Revista de Métodos Cuantitativos para la Economía y … 28 (2019), pp. 364-380
This document provides a bibliometric analysis of the current state of the brand equity research by mapping the research landscape to identify more productive authors and countries over time, analysis of publications, cooperation between authors, co-appointments, co-occurrences of keywords;...
Persistent link: https://www.econbiz.de/10014494526
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Proceso de evaluación de las extensiones de marcas: Un análisis aplicado a marcas deportivas
Buil Carrasco, I.; Pina Pérez, J. M. - In: Investigaciones Europeas de Dirección y Economía de … 14 (2008) 1, pp. 139-158
way consumers accept brand extensions is an important determinant of brand extensions success. Therefore, this study … proposes an integrating model that analyses how variables related to the brand, the extension and the consumers' personality …
Persistent link: https://www.econbiz.de/10010280468
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Un análisis bibliométrico del brand equity 1991-2018
Neme-Chaves, Samir Ricardo; Rodríguez-González, … - In: Revista de métodos cuantitativos para la economía y … 28 (2019), pp. 364-380
This document provides a bibliometric analysis of the current state of the brand equity research by mapping the research landscape to identify more productive authors and countries over time, analysis of publications, cooperation between authors, co-appointments, co-occurrences of keywords;...
Persistent link: https://www.econbiz.de/10012258827
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Tendencias de investigación en branding enfocadas al adulto mayor : análisis bibliométrico y revisión sistemática de la literatura
López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de métodos cuantitativos para la economía y … 34 (2022), pp. 305-327
The purpose of this article is to identify research trends in branding and brand building focused on the elderly, considering the importance of knowledge of this consumer segment, based on the sociodemographic changes corresponding to the population structure in the world. For this purpose, a...
Persistent link: https://www.econbiz.de/10013488575
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CARACTERIZACIÓN DE LOS PRODUCTORES, ADOPCIÓN E IMPACTO ECONÓMICO DEL USO DE LA VARIEDAD DE FRIJOL “PINTO SALTILLO” EN EL NORTE CENTRO DE MÉXICO
Avila Marioni, Mario Rene; Espinoza Arellano, Jose de Jesus - 2011
and trade that benefits producers, traders, industrialists and consumers of beans. …
Persistent link: https://www.econbiz.de/10009442825
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Preferences and attitudes towards apricots in Chilean and Italian consumers.
Mora, Marcos; Infante, R.; Espinoza, J.A.; Predieri, S. - 2006
consumers, and later the information has been analyzed bymultivariant methods, specifically, factorial analysis, cluster and … joint. In this sense, this study centres on the scientific analysis of freshapricots consumers, in the Chilean and Italian …
Persistent link: https://www.econbiz.de/10009443677
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Pagos electrónicos : costes y beneficios de la sustitución del efectivo por tarjetas
Otero Moreno, Marta; Sánchez Fernández, Manuel; … - 2013
Persistent link: https://www.econbiz.de/10010255244
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Consumidor vulnerable
Hernández Díaz-Ambrona, María Dolores - 2015 - 1a edición
Persistent link: https://www.econbiz.de/10011484053