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Brend kao naša sudbina
Prokopović, Borivoje B.; Prokopović, Tatjana S. - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 57 (2011) 1, pp. 108-114
Persistent link: https://www.econbiz.de/10009269331
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Nacionalno brendiranje
Milovanović, Svetislav; Lukinović, Mario - 2017
Persistent link: https://www.econbiz.de/10011904282
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Dimenzije vrednosti brenda kao determinante lojalnosti potrosača
Ognjanović, Jasmina - In: Megatrend revija 14 (2017) 2, pp. 239-256
Persistent link: https://www.econbiz.de/10011874532