Showing 1 - 5 of 5
grounding is especially needed in the specification of marketing strategies. A self-regulatory model of consumer consideration …
Persistent link: https://www.econbiz.de/10009477124
An empirical study using moral ethical development, perceived ethical climate, and outcomes of perceived ethical climate was conducted in Mexico and compared to an existing U.S. sample of salespeople. Across the two national cultures, it appears there is consistency in a positive significant...
Persistent link: https://www.econbiz.de/10009459061
This study investigates the relationship of perceived ethical climate to individual commitment to quality, organizational commitment, and performance among business-to-business salespeople from two companies. The results indicate a firm's ethical climate has an effect on its sales force....
Persistent link: https://www.econbiz.de/10009459062
Although considerable research exists on consumer processing of nutrition labeling and package claims, less is known about consumer interpretation of nutrient content claims in advertising. This is important because product advertising often provides a significant first step for consumers in...
Persistent link: https://www.econbiz.de/10009484487
FDI at the regional level. Second, it draws strategic business and marketing implications of this development …
Persistent link: https://www.econbiz.de/10009484493