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Building consumer self-control: The effect of self-control exercises on impulse buying urges
Sultan, Abdullah; Joireman, Jeff; Sprott, David - In: Marketing Letters 23 (2012) 1, pp. 61-72
Persistent link: https://www.econbiz.de/10010867900
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The good guys don't always win: the effect of valence on service perceptions and consequences
Brady, Michael K.; Voorhees, Clay M.; Jr, J.Joseph Cronin; … - In: The journal of services marketing 20 (2006) 2-3, pp. 83-91
Persistent link: https://www.econbiz.de/10007273470
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The importance of brand cues in intangible service industries: an application to investment services
Brady, Michael K.; Bourdeau, Brian L.; Heskel, Julia - In: The journal of services marketing 19 (2005) 6-7, pp. 401-410
Persistent link: https://www.econbiz.de/10007096259
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The importance of brand cues in intangible service industries: an application to investment services
Brady, Michael K.; Bourdeau, Brian L.; Heskel, Julia - In: The journal of services marketing 19 (2005) 6, pp. 401-410
Persistent link: https://www.econbiz.de/10007097222
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The good guys don't always win: the effect of valence on service perceptions and consequences
Brady, Michael K.; Voorhees, Clay M.; Jr, J.Joseph Cronin; … - In: The journal of services marketing 20 (2006) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10007222389
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The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales
Herrmann, Andreas; Zidansek, Manja; Sprott, David E.; … - In: Journal of retailing 89 (2013) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10010073975