played by sensory properties in organic market, using a qualitative marketing research technique. Ten in-depth interviews …

This paper uses a qualitative marketing research technique to explore in-depth sensory experiences, expectations, and …

pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …