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~language:"und"
~person:"Foroudi, Pantea"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Design
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Corporate image
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Corporate logo
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Foroudi, Pantea
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Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T.C.
;
Gupta, Suraksha
- In:
Journal of Business Research
67
(
2014
)
11
,
pp. 2269-2281
(antecedents) are: corporate name,
design
, and typeface. The findings reveal the importance of the company's corporate logo in …
Persistent link: https://www.econbiz.de/10010906706
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