Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Year of publication: |
2014
|
---|---|
Authors: | Foroudi, Pantea ; Melewar, T.C. ; Gupta, Suraksha |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 11, p. 2269-2281
|
Publisher: |
Elsevier |
Subject: | Corporate logo | Corporate image | Corporate reputation | Corporate visual identity | Design | Typeface |
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