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A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The...
Persistent link: https://www.econbiz.de/10010881164
This article examines the preferences revealed by three non-hypothetical experiments. We found that WTP estimates from the choice experiment are the highest, followed by that of contingent valuation methods, and then experimental auctions. Our results also suggest that the discrepancies among...
Persistent link: https://www.econbiz.de/10010915055
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The increase of private labels in food retailing and retailers' high expenditures for establishing them raise one central question: Do consumers really consider private labels as "real" brands and develop loyalty towards them. We analyse a four year panel data set on frozen pizza purchases to...
Persistent link: https://www.econbiz.de/10005026693
Der deutsche Lebensmitteleinzelhandel ist durch einen starken Preiswettbewerb geprägt. Sonderangebote stellen dabei das zentrale Marketinginstrument für viele Einzelhändler dar. Preissynchronisation wird als das gleichzeitige Anpassen von Preisen definiert. Das Fehlen dieser Gleichzeitigkeit...
Persistent link: https://www.econbiz.de/10005026698
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differential marketing, we apply the hierarchical Bayesian approach and the discussion is based on the individual level WTP … practice of differential marketing strategies. …
Persistent link: https://www.econbiz.de/10009020925
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Replaced with revised version of paper 07/14/11.
Persistent link: https://www.econbiz.de/10009021025
Another version will replace the current draft
Persistent link: https://www.econbiz.de/10009021526