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The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
Zahay, Debra; Peltier, James; Schultz, Don E.; Griffin, … - In: Journal of advertising research 44 (2004) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10006504449
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Marketing strategy selection, marketing metrics, and firm performance
Zahay, Debra; Griffin, Abbie - In: The journal of business & industrial marketing 25 (2010) 2, pp. 84-94
Persistent link: https://www.econbiz.de/10008373941
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BEST PRACTICE FOR CUSTOMER SATISFACTION IN MANUFACTURING FIRMS
Griffin, Abbie; Gleason, Greg; Preiss, Rick; … - In: Sloan management review 36 (1995) 2, pp. 87-98
Persistent link: https://www.econbiz.de/10006331830
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Sources, uses, and forms of data in the new product development process
Zahay, Debra; Griffin, Abbie; Fredericks, Elisa - In: Industrial marketing management : the international … 33 (2004) 7, pp. 657-666
Persistent link: https://www.econbiz.de/10006242965
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Die besten Methoden zu mehr Kundenzufriedenheit
Griffin, Abbie; Gleason, Greg; Preiss, Rick; … - In: Harvard-Business-Manager : das Wissen der Besten 17 (1995) 3, pp. 65-77
Persistent link: https://www.econbiz.de/10007081417