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Finding True Consumer Attitudes: Do Validation Questions Help?

Gao, Zhifeng; House, Lisa; Bi, Xiang - Agricultural and Applied Economics Association - AAEA - 2012

A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The...

Persistent link: https://www.econbiz.de/10010881164

Purchase Intention Effects in Experimental Auctions and Real Choice Experiments

Xie, Jing; Gao, Zhifeng; House, Lisa - Agricultural and Applied Economics Association - AAEA - 2013

This article examines consumers’ preference for three types of orange juice in China. Two non-hypothetical experiments, Real Choice Experiments and Experimental Auctions were used in the study. We found that WTP estimates from real choice experiment are significantly higher than auction bids,...

Persistent link: https://www.econbiz.de/10010915967

Consumer Attitudes, Willingness to Pay and Revealed Preferences for Different Egg Production Attributes: Analysis of Canadian Egg Consumers

Goddard, Ellen W.; Boxall, Peter C.; Emunu, John Paul; … - Department of Resource Economics and Environmental … - 2007

. Further specific research on the reasons why consumers purchase organic would allow the industry to develop better marketing …

Persistent link: https://www.econbiz.de/10005014765

Canadian Chicken Industry: Consumer Preferences, Industry Structure and Producer Benefits from Investment in Research and Advertising

Goddard, Ellen W.; Shank, Benjamin; Panter, Chris; … - Department of Resource Economics and Environmental … - 2007

The Canadian chicken industry has operated under supply management since the mid-1970s. Canadian consumer preferences for chicken have grown dramatically since then possibly in response to concerns about health and the levels of fat and cholesterol in red meats. However Canadian consumers are...

Persistent link: https://www.econbiz.de/10005014767

Value-Added Meat: Measuring Past Successes and Predicting Future Winners

Goddard, Ellen W.; Schram, Craig; Huang, Wenzhao; Yang, Jun - Department of Resource Economics and Environmental … - 2010

credence attribute, by degree of processing and by marketing strategies. The literature suggests that one of the most important … product introductions or changes in product quality are shown, in this report, to be accompanied by significant marketing … itself as being 100% grain fed. Marketing strategies, such as working with the Health Check™ program of the Heart and Stroke …

Persistent link: https://www.econbiz.de/10009216596

Willingness to Pay for Imported Beef and Risk Perception: An application of Individual-Level Parameter

Lim, Kar Ho; Hu, Wuyang; Maynard, Leigh J.; Goddard, … - Southern Agricultural Economics Association - SAEA - 2012

The controversy surrounding the Mandatory Country-of-Origin Labeling (COOL) has attracted research attentions. A number of studies have reported consumers are willing to pay more for beef labeled with U.S. origin versus beef from unknown or other origins. Despite that, relatively little is known...

Persistent link: https://www.econbiz.de/10009421051

New Directions in Consumer Behaviour Research

Cash, Sean B.; Goddard, Ellen W. - In: CAFRI: Current Agriculture, Food and Resource Issues (2006) 07

Consumer behaviour remains an evolving and fascinating area of research. In this article we highlight some of the current work by Canadian researchers in the areas of enhancing both the quality and application of consumer analysis. The work described below touches upon areas in which not just...

Persistent link: https://www.econbiz.de/10005041125

EFFECTS OF ADVERTISING, FOOD SAFETY AND HEALTH CONCERNS ON MEAT DEMAND IN CANADA

Lerohl, Mel L.; Goddard, Ellen W.; Lomeli, Jose L. - In: Journal of Food Distribution Research 35 (2004) 01

Persistent link: https://www.econbiz.de/10005798051

Traceability -- A Literature Review

Trautman, Dawn; Goddard, Ellen W.; Nilsson, Tomas K.H. - Department of Resource Economics and Environmental … - 2008

sharing information. Value is added to participants in the marketing chain through traceability in the form of reduced … marketing system in order to satisfy trade restrictions in the case of animal diseases and country of origin labelling, to name …

Persistent link: https://www.econbiz.de/10004974016

The Effect Demographics Have On The Demand For Orange Juice

Davis, Andrew; Gunderson, Michael A.; Brown, Mark G.; … - Southern Agricultural Economics Association - SAEA - 2008

This paper investigates how the demand for orange juice is affected by the demographics of consumers. There are many variables in the orange juice demand equation and demographics are only one. Demographic variables are important in determining the tastes and preferences of different regions....

Persistent link: https://www.econbiz.de/10005503451